Tourism Review International – Fast Track Articles

Three new Fast Track articles for Tourism Review International have been posted to Ingenta and can be accessed by clicking on the “Fast Track” tab.

UNDERSTANDING SOUVENIRS FROM A PLACE–PRODUCT PERSPECTIVE: TERRITORIALIZATION, DETERRITORIALIZATION, AND RETERRITORIALIZATION

Souvenir production and consumption play an important role in tourism destination development. Because constructs most commonly examined until now (e.g., authenticity, production methods, and souvenir typologies) have failed to explain several paradoxes, this study examines souvenirs from a different conceptual angle: product–place relationships based on the framework of territorialization, deterritorialization, and reterritorialization. Based upon this theoretical framework, a new typology of souvenirs was generated—localized souvenirs, generic souvenirs, and customized souvenirs— which indicate changes in souvenirs within the broader context of time and space. Also, by examining souvenirs across the spatial and temporal domains, the uneven development of souvenirs at different stages is also revealed. These may deepen and reframe our understanding of souvenirs, production methods, and authenticity, which researchers have taken for granted in previous studies.

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THE RESILIENCE OF TRAVEL DEMAND: THE CASE OF EUROPEANS’ TRAVEL SENTIMENT DURING THE COVID-19 PANDEMIC

The COVID-19 pandemic had a fundamental effect on travel and tourism in general, and travel sentiment in particular. Travel sentiment is an emotional expression that evaluates customer willingness to travel and is shaped by numerous factors. The current study explores the effects of COVID-19, vaccine rollout, and travel-related factors on the travel sentiment of Europeans from September 2020 to September 2021. Employing a quantitative approach, the study analyzed 54,000 questionnaires collected in 10 European countries, measuring Europeans’ travel sentiment. In accordance with the study’s main assertion, it has been found that travel sentiment is highly adaptive and corresponds with both the disabling factor of COVID-19 cases and the enabling factor of vaccine rollout, demonstrating the adaptive and resilient nature of travel sentiment. In this view, travel sentiment demonstrates a high level of adaptive capacity, as can be found in complex systems with high levels of resilience. The study contributes to the emerging discussion on tourism resilience and the resilience of travel demand, placing travel sentiment in the context of tourism resilience theory.

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THE INFLUENCE OF DESIGN AND AROUSAL ON IMPULSE PURCHASE IN MOBILE TRAVEL APPLICATIONS

Since consumers’ impulse buying intentions can be easily completed via mobile platforms, impulse buying of travel products has become more common. Hence, this study aimed to understand how mobile tourism applications affect travelers’ impulse purchase behaviors. Utilizing the S-O-R framework and distinguishing environmental stimuli and consumer behaviors, this study proposed a conceptual model and hypotheses to investigate the relationship between usability, information effectiveness, emotional arousal, and impulsive purchase intentions in the context of mobile applications. Based on 63 responses, the experiment applied neuroscience methods and found that information effectiveness positively affected impulsive purchase intentions, while usability and emotional arousal did not have significant effects. Hence, results offer practical insights into the development of travel applications and extend the S-O-R framework with the inclusion of emotional arousal.

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