Meeting and Event Analysis: Tales from the Trenches

ISBN: 9781882345588


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Linda M. Robson and Marlene Blas

Case Study 1. An Unexpected Challenge
Thomas B. Anderson

Case Study 2. Newly Merged International Company Plans Meeting
Philip W. Arbuckle

Case Study 3. Fundraiser: Razed by Tornado
Sandy Biback

Case Study 4. You’re Never Too Old to Learn
Linda M. Robson

Case Study 5. The Do’s & Don’ts of Exhibiting on a Small Budget
Molly Suzanne Wolfsehr

Case Study 6. Hot Times in Portland
Mark Yonskie

Case Study 7. Where’s the Truck?
Mark Yonskie

Case Studies 1-7: Abstracts>

Case Studies 8-12: Abstracts>

Linda M. Robson, PhD
School of Hospitality Management
Endicott College
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Marlene Blas, MTA
Meeting Management
Encinitas, CA
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There is not a day that goes by that an event of some sort is not scheduled somewhere. They come in all shapes and sizes, for all purposes. Meetings and events have become such an important and integral part of our lives and culture that people make a career out of planning them. Every event offers its own unique challenges and there are many ways of navigating these challenges, with varying degrees of success. Tales is a compilation of event war stories (every hilarious, frustrating, exciting detail).

Tales provides real world events in an academic framework. These are a ‘jumping off’ point for discussion, there is no ‘right’ answer, or even one answer, usually there are many.

We all make mistakes—ever had the wrong date/time/venue printed on 900 invitations?—and we learn from them (hopefully).  What meeting and event planning insights have you picked up from hard-earned experience? What are some lessons learned from your meetings and events?  Would you like to share your wisdom with other planners and students?  We want to hear your event war stories; every hilarious, frustrating, exciting detail.    We’re looking for stories from every type of event from the smallest board meeting to a large mega-event like the Olympics.

Send your tales for possible inclusion as an online curriculum designed for class room use and ultimately in a book to Dr. Linda Robson This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Marlene Blas This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  Please include your e-mail address and phone number (we'll only contact you if your story is chosen).  Some possible areas to think about are:  Program Planning; Site Selection; Marketing and Promotion; Legal issues; Housing; Transportation; Food and beverage; Audio Visual; on site operations; Special Effects; Speakers; and, Safety.

Event Types

Corporate Events
Trade Shows
Executive Retreats
Incentive Programs
Appreciation Events/ Awards Programs/Employee Recognition
Product Launch

Social Events
Bar/Bat Mitzvahs
Baby/Bridal Showers
Retirement Parties

Non Profit
Silent Auctions
Sports Events
Car Washes

Mega/Hallmark Events
Worlds Fair
Mardi Gras
Calgary Stampede

Thai Festivals
Medieval Fair
Film Festival
Food Festivals (Taste of Chicago)

Macy’s Thanksgiving
Rose Parade
Mardi Gras

Sports Events
Superbowl Football
Wimbledon Tennis
The Masters Golf
Major League Baseball
Fundraising Sports Events
World Cup

Civic/Political Events
Town/City/State/Country anniversary
VIP Visits
G8 Summit
Royal Weddings
Papal tours
Political party conventions

Art exhibitions
Music concerts
Award shows
Dance shows

Full text articles available:  CLICK HERE>

Items viewed per month for this publication through Ingenta Connect: March 2019

Contents: 41
Abstracts: 60
Full Text Downloads: NA