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Aims & Scope
Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment.
The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.
Professor, Associate Dean, School of Hotel and Tourism Management,
17 Science Museum Road, East Tsim Sha Tsui, Kowloon, Hong Kong SAR, China
Brian.email@example.com Tel: 3400 2182
Dr. Wantanee Suntikul
Scholar in Residence
Carl H. Lindner College of Business,
University of Cincinnati, Cincinnati, OH 45221, USA
Lindsay Turner,Victoria University, Melbourne, Australia
CRITICAL REVIEWS EDITOR
Keith Hollinshead, Independent Scholar, England and Australia, Warwickshire, UK
BOOK AND MEDIA REVIEWS EDITOR
Stephen Pratt, University of the South Pacific, Fiji
Jerome Agrusa, University of Hawaii at Manoa, USA
Elizabeth Agyeiwaah, Macau University of Science and Technology, Macau
Tracey Berno, Lincoln University, New Zealand
Wu Bihu, Peking University, China
David Bojanic, University of Texas at San Antonio, USA
ONG Chin-Ee, Sun Yat-Sen University, China
Erik Cohen, Hebrew University, Israel
Chris Cooper, Oxford Brooks University, UK
Jennifer Craik, RMIT University, Australia
Kadir Din, University of Utara, Malaysia
Hillary Du Cros, University of New Brunswick, Canada
Anne-Marie Hede, Victoria University, Australia
William G. Feighey, Tourism 21, Switzerland
Thor Flognfeldt, Lillehammer College, Norway
Jafar Jafari, University of Wisconsin-Stout, USA
Myriam Jansen-Verbeke, Catholic University Leuven, Belgium
Frances Kong, Macau Institute for Tourism Studies, Macau
Alan Lew, Northern Arizona University, USA
Alastair Morrison, Purdue University, USA
Wiendu Nuryanti, International Centre for Culture & Tourism (ICCT), Indonesia
Abraham Pizam, University of Central Florida, USA
Greg Richards, Tilburg University, The Netherlands
Glenn Ross, James Cook University, Australia
Chris Ryan, University of Waikato, New Zealand
Carla Santos, University of Illinois at Urbana-Champaign, USA
Tony Seaton, University of Bedfordshire, UK
Tom Selanniemi, University of Jyvaskyla, Finland
Myra Shackley, Nottingham Trent University, UK
David Simmons, Lincoln University, New Zealand
Valene Smith, California State University, USA
Peter Spearritt, University of Queensland, Australia
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References: The reference list should be arranged in alphabetical order. Follow APA Publication Manual (7th edition) for text and reference list citations, following the examples that are set out below. Consult chapters 8 and 9 in the manual for complete text citations and reference list entries manual. [Note: always provide citation page number(s) in the text for quoted material from a printed source.] Include in the reference list only those cited in the text and ensure that all text citations have an entry in the reference list.
Text citations: (Bruckman, 2002) or (Alderman & Modlin, 2016; Cai, 2002; Laesser et al., 2009) or (Kahn, 2013, p. 38) (for quoted material). Please note that names within parentheses should appear in alphabetical order, NOT listed chronologically.
Journal Article: Parashar, A., Kumar, M., & Saluja, V. (2019). Discovering India through imagery in postcolonial travel writings. Tourism, Culture & Communication, 19(2), 103–110. https://doi.org/10.3727/109830419X15536971539399
Book: Arnold-de Simine, S. (2013). Mediating memory in the museum: Trauma, empathy, nostalgia. Palgrave Macmillan.
Book chapter in edited book: Gallas, K. L., & Perry, J. D. (2014). Comprehensive content and contested historical narratives. In K. L. Gallas & J. D. Perry (Eds.), Interpreting slavery at museums and historic sites (pp. 1–20). Rowman & Littlefield Publishers.
Internet Source: The Art of Travel. (2016). Solo female travel on rise: A report. https://artoftravel.tips/solo-female-travel/#.WgkIW1uCy71
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Tourism, Culture and Communication (TCC) Peer Review Policy
To maintain high peer reviewing standards, Tourism, Culture & Communication (TCC) uses a double-blind review process, whereby the identity of the reviewers is unknown to the authors and authors identities are unknown to the reviewers. Peer review is defined as the evaluation of scientific, academic, or professional work by others working in the same field to ensure the publication of high-quality scientific research.
The TCC peer review process is as follows:
An article is first checked for formatting and required acknowledgments by the Journal Administrator, after which it is forwarded to the Joint-Editors-in-Chief (JEIC).
The JEIC select between 2 and 4 reviewers based on key words, article content and peer review track record. to provide a detailed assessment of the paper. The reviewers are always experts in their field and may be members of the TCC editorial board. Reviewers will have no history of conflict with the authors of the paper and should be in good standing, based on their scholarly track record.
The comments received from the reviewers (a minimum of 2) will be received within 4-6 weeks. They are delivered to the JEIC who draw upon these comments to assess the merit of the manuscript, along with their own assessment. Special attention is given to declarations of potential conflict of interest. Where applicable, the JEIC will verify statements about appropriate approvals received in the case of research using human subjects. Likewise, claims about the use of appropriate statistical testing are ensured.
On receipt of relevant and sufficient reviewer comments, the JEIC will reach a collective decision based on a close examination and a determination is then conveyed to the authors. The authors receive detailed comments along with the final decision: accept, accept with minor revision, accept with major revision, or rejection. Authors may be invited to resubmit their work as a research note at the discretion of the JEIC. The comments to authors are blinded. The identity of the JEIC (and where appropriate the applicable editorial associate) is revealed in the decision letter.
Prospective TCC reviewers have the opportunity to read and evaluate current research in their area of expertise when it is at an early stage, thereby contributing to the integrity of scientific exploration. Anyone interested in becoming a reviewer for TCC is invited to contact the JEIC Brian King and Wantanee Suntikul, The Hong Kong Polytechnic University, Hong Kong SAR, China at email@example.com.
As a reviewer for Tourism, Culture & Communication, you can take advantage of the following incentive:
If you review three papers for one of the Cognizant journals (Tourism Review International, Tourism Analysis, Event Management, Tourism Culture and Communication, Tourism in Marine Environments, and Gastronomy and Tourism) within a one-year period, you will qualify for a free OPEN ACCESS article in one of the above journals.
The publishers and editorial board of Tourism Culture & Communication have adopted the publication ethics and malpractice statements of the Committee on Publication Ethics (COPE) https://publicationethics.org/core-practices. These guidelines highlight what is expected of authors and what they can expect from the reviewers and editorial board in return. They also provide details of how problems will be handled. Briefly:
Tourism Culture & Communication is governed by an international editorial board consisting of experts in interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism, and related fields. Information regarding the editorial board members is listed on the inside front cover of the printed copy of the journal in addition to the homepage for the journal at: https://www.cognizantcommunication.com/journal-titles/tourism-culture-a-communication under the “Editorial Board” tab.
This editorial board conducts most of the manuscript reviews and plays a large role in setting the standards for research and publication in the field. The Editor-in-Chief receives and processes all manuscripts and from time to time will modify the editorial board to ensure a continuous improvement in quality.
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Table of Contents:
Volume 21, Number 3
Depicting National Cultures: Comprehensiveness of 21st Century Travel Guidebooks – 167
Department of Services, Tourism, and Hospitality, Copenhagen Business Academy, Copenhagen, Denmark
Travel guidebooks play an important role in tourism as an information source. They not only give practical information but also cultural information. However, this latter aspect of guidebooks has barely been researched. Guidebook authors can choose to write about any aspects of a country’s national culture, but we do not seem to know which aspects they chose to write about—that is, how comprehensive the guidebooks’ depictions of culture are. In order to establish the comprehensiveness of contemporary guidebooks, a framework of cultural categories is developed based on theories about culture and intercultural communication. The method is content analysis of document data. In the empirical part of the study, three guidebooks about Denmark are examined quantitatively in order to establish how comprehensive their representation of the cultural values and cultural behavior categories of Denmark is. Based on the criteria set, travel guidebooks cannot be considered comprehensive. Readers should be aware that guidebooks only give a partial view of a destination’s culture. With the increased availability of online hotel and restaurant resources for tourists, the publishers of travel guidebooks could expand the sections on national culture. This will increase readers’ experiential value of the guidebooks and give guidebooks a competitive edge, whether the guidebooks are printed or digital.
Key words: Intercultural communication; Cultural values; Cultural behavior; Cultural categories; Denmark
Home and Away: Australian Travelers’ Consumption of Everyday Village Life in Indonesia – 183
Desideria Cempaka Wijaya Murti*†
*Department of Communication Studies, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia
†School of Media, Culture, and Creative Arts, Curtin University, Kent Bentley, Western Australia
This article aims to explore (1) what kind of everyday materials in rural villages attract Australian tourists to visit; (2) the nature of the dynamic tensions that occur during the interactions; and (3) how these create reflexivity with regard to the notion of home. Employing ethnographic interviews, participating in tour packages, and observing the interactions between Australian travelers and local people in rural villages of Java and Bali, the project attempts to reveal the interactional experiences that occur in the everyday life of rural village settings. Results indicate, first, that the Australians identified home, street, natural surroundings, and people as the everyday materials for them to see how others live their life. Second, the perceptions of pressure to buy appear during the dynamic process of interactions. Third, the visit to the rural villages of Indonesia become a comparative journey to enjoy the privilege of “home,” while the Australians are being “away.” As a conclusion, theoretical and practical understanding contribute to capture the specific market of Australians and how this market interacts with a specific space in Indonesia.
Key words: Interactions; Everyday life; Rural; Indonesia; Australia
Marketing Cultural Tourism in a Developing Country Setting: The Case of Murshidabad, West Bengal, India – 203
Rupa Sinha*† and Stephen Pratt‡
*Institute of Management Studies, Maulana Abul Kalam Azad University of Technology, Kolkata, India
†School of Hospitality and Tourism Studies, SRM University, Sikkim, India
‡School of Tourism & Hospitality Management, Faculty of Business & Economics, The University of the South Pacific, Suva, Fiji
Many potential destinations are rich in cultural resources. As cultural tourism becomes increasingly important for communities to showcase their cultural capital, it is vital to assess how cultural tourists can be better understood and serviced through planning and marketing to attract more international visitors. The marketing funnel process can help policymakers understand the critical components of tourists’ visiting behavior. The process conceptualizes the process of how a consumer purchases a product or service from awareness through to purchase. We augment this marketing funnel process by also noting the importance of postconsumption evaluation: the likelihood to recommend. Cultural heritage tourism is an important feature of India’s tourism. Murshidabad, a district of West Bengal, India, situated on the bank of Bhagirathi River, is 220 km away from the State capital, Kolkata. Murshidabad has a large number of cultural resources, both tangible and intangible. The study explores the cultural resources and their potential availability in Murshidabad. This will determine the scope of cultural heritage tourism development. This research assesses tourists’ awareness, visitation, and likelihood to recommend cultural heritage resources in Murshidabad. It also assesses residents’ perceptions towards cultural heritage tourism development as well as the community’s participation level in cultural tourism development. This research uses a quantitative method to sample both tourists and the local community. The findings reveal strong support for cultural tourism development among the local community and high willingness to recommend many cultural attractions, although promotion and awareness of some attractions can be improved.
Key words: Cultural tourism; India; Marketing funnel; Product development
Food Tourism in Oceania: Telling the Stories – 221
New Zealand School of Tourism, New Zealand
All travelers eat and drink when they travel but not all travelers are food lovers or travel for food. This research explores food tourism and food tourists in two case studies of New Zealand and the Cook Islands. The research focuses on the information about food that food lovers seek, and the critical components required at a destination for food tourism to flourish. Thirty-one interviews were conducted in both New Zealand and Rarotonga using a purposive sample. The findings show that people want information about the food stories that they can trust. In both places, many of the stories are hidden and this leads to lost opportunity and potential disappointment for the food tourist. There is a lack of voice about the food culture. New Zealand promotes its primary produce to the world but it does not actively promote the opportunity to experience it at home. The Cook Island situation reflects the complexities of small island states with lack of consistency and complacency in the food on offer. A digital food resource is advocated in both places that is curated, articulated, and disseminated to focus the lens on the food culture and all its experiences.
Key words: Food tourism; Oceania destinations; Information sources; food culture
Determinants of Loyalty in Cultural Destinations: Evidence From Jordan – 235
Ahmad Bahjat Shammout,* Nour Salah Al-Okaily,†‡ Ziad Alrawadieh,†‡ and Erdogan H. Ekiz§
*Department of Business Administration, Amman University College, Al-Balqa Applied University, Amman, Jordan
†College of Tourism and Hospitality, University of Tabuk, Tabuk, Saudi Arabia
‡Department of Tourism Management, School of Archaeology and Tourism, The University of Jordan, Amman, Jordan
§School of Hospitality Business and Management, Mohammed VI Polytechnic University, Ben Guerir, Morocco
It is commonly understood within the tourism industry that the longer term success of a destination depends on visitor loyalty. While there have been extensive scholarly investigations of destination loyalty, there has been minimal empirical examination of the most critical determinants of loyalty within a single integrated model, particularly in the context of cultural destinations. To bridge this gap, this study investigates the direct influence of five factors on destination loyalty; destination image, destination awareness, perceived risks, perceived quality, and perceived value. The authors also provide new evidence about these relationships, with a focus on Petra, one of the world’s most popular cultural-oriented destinations. Using a purposive sampling method, a total of 708 surveys were collected from international tourists who visited Petra between April and June 2019. It was found that all antecedents, apart from perceived risks, had a positive impact on destination loyalty. Apart from extending knowledge about destination loyalty, this study provides key implications for practitioners and proposes a future research agenda.
Key words: Destination image; Destination awareness; Perceived risks; Perceived quality; Perceived value; Destination loyalty
Romanticizing the Raj Through Tales of the Royal Kitchens – 251
Amity School of Languages, Amity University Madhya Pradesh, Gwalior, India
Raj has always been a fascinating study for the West. East was that mystical land of snake charmers and tight rope walkers, of bejeweled Maharajas riding on elephants and naked fakirs performing their rope tricks. It has been debated that the Orient was romanticized for the West’s own interests—to lure the West to the East, to make postings to India more palatable, to find charm in an alien culture and civilization. The present article aims to explore how writings on the royal kitchen have added to the image of the exotic Orient and inspired interest both in India and in the Indian cuisine.
Key words: Orient; Cuisine; Royalty; India
TRILOGY ON STRATEGIES OF DISRUPTION IN RESEARCH METHODOLOGIES: ARTICLE 2 OF 3
The Reimagination of Tourism Studies: Positive Renewal, Restoration, and Revival Today – 259
Keith Hollinshead,* Rukeya Suleman,† and Alfred Vellah†
*Independent Scholar, Nuneaton, Warwickshire, UK
†International Tourism Studies, The University of Bedfordshire, Luton, UK
In this second of three related articles on the adoption of disruptive qualitative cum interpretive research approaches, further coverage is given to the contexts and issues that “soft science” social scientists (and humanists, and posthumanists) face today. While the first artricle (by Hollinshead, Suleman, and Nair here in the previous issue of Tourism, Culture & Communication) made the case for the potential of disruptive qualitative research and subtle science outlooks in Tourism Studies—to help compensate for the domain’s perduring calibrative, managerialist and fast-capitalist perspectives—this follow-up article is a consolidation of the advanced social justice material being covered overall. In this second of the three companion article, the authors provide a further insight on the soft science concepts and constructions that have been aired in the important watershed book on “subtle science methodology” by Brown, Carducci, and Kuby (entitled Disrupting Qualitative Inquiry). In this second of the three companion articles, the need for such research-as-resistance insights within Tourism Studies is expressed per medium of the complex ways in which tourism is imbricated with a sometimes bewildering litany of ongoing cultural, political, economic, environmental, psychic, and other matters, something that regularly renders the ontologies of tourism and travel/Tourism Studies difficult to profile and fathom on account of the fluid acumen (or plural knowability/critical multilogicality) required. At the end of this article, a further seven terms are explicated for the cumulative glossary being developed across the three companion articles. These terms include “methodological freedom” and “guided wandering” (vis-à-vis the discursive cartography of tourism). The third article by Hollinshead, Suleman, and Lo (to appear in the next issue of Tourism, Culture & Communication) will complete the additive glossary by explain terms and concepts that pertain to (1) the revised cognitive practices of tourism, and (2) the rhetorics of futurity of tourism.
Key words: Tourism studies; Resistance research; Disruptive inquiry; Critical approaches; Antioppressive methodologies; Indigenous thinking; Transgressive possibilities; Interruptive positions; Aspiration; Becoming
CRITICAL REVIEWS SECTION – 277
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism (Saurabh Kumar Dixit, Editor) – 279
Handbook of Cultural Economics (Ruth Towse and Trilce Navarrete Hernández, Editors) – 281
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Updated as of December 2020
Number of submissions: 250
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Number of reviews received: 100
Approval rate: 8%
Average time between submission and publication: 7 months